Basmah Al-Mayman, Saudi Leader. Yes, the story of yet another woman leader out of the Middle East. Women feel proud when they hear news about women who fight in every possible way in order to reach their goals and prove their worth. It might sound a bit easier for women in western societies to be able to find support from their communities to pursue their goals. Or at least, that is what the world Eastern women think about the Western ones. However, clearly, is not as easy in the Middle East or closed societies. Those that are fenced with traditions and cultural boundaries where girls and women, even with proper education, do not get the chance to explore the possibilities or make personal choices without so much to consider.
Things have started to change now in such societies and still evolving towards more open mindsets and cultures. This change has enabled some girls to take their ambitions and achievements to a whole new level.
Basmah Al-Mayman, a Saudi Woman who Shot for the Moon
Basmah Abdulaziz Al-Mayman, the female Saudi Leader, is currently the Regional Director for the Middle East, with the United Nations World Tourism Organization (UNWTO). Prior to that, she worked for 17 years in the Saudi Commission for Tourism and National Heritage (SCTH). During that role, Ms. Al-Mayman was the manager of the International Organizations & Committees Department and the United Nations World Tourism Organization (UNWTO) focal point.
Basmah, the Brand Chief of Saudi Arabia as a Touristic Destination
As one of the founders and Saudi leaders of tourism in her country, Al-Mayman focused on developing and strengthening Saudi international travel and tourism relations and the branding of the country as a touristic destination in the region. She enhanced the relationships with international organizations such as United Nations (UN) agencies and World Bank, UNESCO, UNDP, as well as other international organizations and stakeholders in the fields of tourism, heritage, museums, antiquities, and built heritage. Basmah also served as a member of the Board of Directors of The UNWTO Sustainable Tourism Eliminating Poverty Initiative for the Middle East Region. She also was a founding member of the Program and Budget Committee of the Executive Council of the same region.
Basmah Abdulaziz Al-Mayhan, Forbes Middle East 2020 “power list” ranking 100 leading businesswomen
Basmah Abdulaziz Al-Mayhan, a International Power Name
Forbes Middle East published a 2020 “power list” ranking 100 leading businesswomen, with Ms. Al-Mayman ranking 13th and the only woman representing tourism in the Arab world. She is also the first Gulf Countries Council (GCC) national to hold a leading position at the UNWTO. As well as the first woman to lead the Middle East region in the history of this international organization.
Ms. Al-Mayman received her Bachelor’s degree in English Literature and Linguistics from King Saud University. She holds an MBA from Al Faisal University in Saudi Arabia. In cooperation with the University of Oxford, she studied Entrepreneurship and Comparative Managerial Issues. She also studied several advanced specialized courses at Prince Saud Al-Faisal Institute of Diplomatic Studies. She majored in International Relations, International law, Economic and Diplomatic affairs.
Authored by Yasmine Deraz
Edited by Yara Fakhoury
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