Seeking a better career, a better financial situation, or trying to have a better lifestyle in general, does not mean that you should not take the time to pamper yourself and take care of your needs.
The beauty industry has been promoting cosmetic and skin care products for hundreds of years. These products work on giving women profound and delicate experiences. As well as making every effort to provide them with the products they desire. However, you might get lost in the various range of price tags on shelves. Whenever you try to find the best product for your skin, you might be concerned about the source of these products and wonder if they are of good, efficient and most of all if they are what your skin really needs.
Finding a 100% safe skin care product is not an easy task but with the many available brands nowadays, the promise of a quality natural product for skin care is attainable. Among these products is Glossier and in this article we talk about The Woman behind Glossier.
Story of Glossier
What could be more convenient than participating in creating a skin care product that really listens to your skin and fulfills its needs?
Glossier Inc. was founded in 2014. It all started with Into The Gloss, a beauty website devoted to people sharing the products they love so that the users could literally be a part of the process to tackle their needs along wioth those of women seeking help.
“When I started “Into The Gloss”, I wanted to make beauty as much of an element of personal style as fashion. As I interviewed hundreds of women, I became more and more aware of how flawed the traditional beauty paradigm is. It has historically been an industry based on experts telling you, the customer, what you should or shouldn’t be using on your face.”
—Emily Weiss, CEO
The Woman behind Glossier
In September 2010, Weiss launched Into the Gloss, a blog featuring predominantly interviews with women. She stayed at her day job at Vogue. However, she worked on Into the Gloss in the mornings between the hours of 4 a.m. and 8 a.m. A popular series on the blog is Top Shelf. The subjects interviewed showed their bathrooms and photos of their shelves and medicine cabinets. Previous interviews included Jenna Lyons and Karlie Kloss. By early 2012, the site had more than 200,000 unique visitors per month. By May 2016, the site garnered 1.3 million visitors. After Weiss reached 10 million page views per month and acquired corporate partnerships for the site and a small staff, she quit her job at Vogue to focus on her business ventures full time.
What is exquisite about Glossier as a brand of skincare, make up, fragrances and more, is the remarkable experience of finding out that your comment or review really made a difference and that you can get what your skin really needed in a wide range of products that match every woman acquainted with a simple yet precious experience.
“I created Glossier to celebrate that; it’s a platform where I listen to my customers and react to their every need – they become co-creators.” Emily Weiss.
Who is the Founder of Glossier?
Emily Weiss, born in March 22, 1985 is an American businesswoman. She is the founder and CEO of the cosmetics company Glossier and the blog Into the Gloss. She was featured in the Forbes 30 Under 30 list in 2015. In 2019, she was included in Time magazine’s “Next 100”.
Weiss set up Glossier when she was just 29. In its short lifetime the brand has become culturally pertinent and financially impressive. In March 2019, Glossier was valued at $1.2bn, turning Weiss into one of the rare female founders and CEOs of a unicorn company. The majority of Glossier sales are digital and its business thrives on its devoted online community. It has two permanent stores, in Los Angeles and New York, where it has its HQ.
People are the key to Weiss’s vision, which has disrupted the traditional cosmetics industry business model. It has set a new blueprint for success. She often talks about the “democratization” of beauty. About how Glossier came up with its products by asking women what they wanted, rather than telling women what they needed. She built awareness through word-of-mouth on social media, and the community that lives for its famous pink bubble wrap bags, chic design and solid, functional basics is deeply loyal. The official Glossier account has 2.4m Instagram followers.
The story of The Woman behind Glossier
When she created Glossier, Weiss was running a cult beauty blog, Into the Gloss, which she had set up while she was working as assistant to Elissa Santisi, the then style director at US Vogue. On Into the Gloss, Weiss regularly asked women to show her their beauty routines for The Top Shelf (a precursor to the now common #shelfie). She used the insights from hundreds of interviews – “from Kim Kardashian to the girl with pink hair who worked at a coffee shop and had cool style” – to build up an idea of what women might want from a cosmetics brand.
When Weiss was asked if she thinks Glossier is responsible for the rise of no-makeup makeup, the barely-there look. “I think some of that might be from what we’ve been doing,” she says, carefully. “I also think that’s the way the world is moving. People are spending more time on making social media content, and less time doing full faces of makeup, because there’s a new filter every day that can give you a new look.” Makeup sales, she says, have flatlined in the US, while skincare sales are rising. Glossier, with its early focus on skincare and its positives along with you-look-good affirmations, is already in the perfect place.
Authored by Yasmine Deraz
Edited by Yara Fakhoury
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